You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

If you want to be inventive, you have to be willing to fail.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

If you're truly obsessed over customers, it'll cover a lot of errors.

Will you be clever at the expense of others, or will you be kind?