You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

If you never want to be criticized, for goodness sake don't do anything new.

You don't want to negotiate the price of simple things you buy every day.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

People who were right a lot of the time were people who often changed their minds.

You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.