You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

I'm skeptical that the novel will be 're-invented.'

If you can't feed a team with two pizzas, it's too large.

Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

My view is there's no bad time to innovate.