In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

Maintain a firm grasp of the obvious at all times.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.