In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

It is very difficult to get people to focus on the most important things when you're in boom times.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

Above all else, align with customers. Win when they win. Win only when they win.

Obsess about customers, not competitors.