Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
Jeff BezosWe innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
Jeff BezosThe killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.
Jeff Bezos