It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

I'm skeptical of any mission that has advertisers at its centerpiece.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.