We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

For people who are readers, reading is important to them.

If you think about the long term then you can really make good life decisions that you won’t regret later.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

Advertising is the price you pay for unremakable thinking.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.