If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff BezosI think there are going to be a bunch of tablet-like devices. It's really a different product category.
Jeff BezosThe thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
Jeff BezosWe've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Jeff Bezos