I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Jeff BezosI think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
Jeff Bezos