For people who are readers, reading is important to them.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

The human brain is an incredible pattern-matching machine.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.

We're working to lower the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system. Accomplishing this mission will take time, and we're working on it methodically.

In the end, we are our choices.