For people who are readers, reading is important to them.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

I'm skeptical that the novel will be 're-invented.'

When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?