Work hard, have fun and make history.

I never worked on the school newspaper.

And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

It is very difficult to get people to focus on the most important things when you're in boom times.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.