Determine what your customers need, and work backwards.
People who are right most of the time are people who change their minds often
Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.
Are you lazy or just incompetent?
The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.