Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
Jeff BezosWhen you receive criticism from well-meaning people, it pays to ask, โAre they right?โ And if they are, you need to adapt what theyโre doing. If theyโre not right, if you really have conviction that theyโre not right, you need to have that long-term willingness to be misunderstood. Itโs a key part of invention.
Jeff Bezos