We were hoping to build a small profitable company; and of course, what we've done is build a large, unprofitable company.
Jeff BezosWhat I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - theyโre given after all. Choices can be hard. You can seduce yourself with your gifts if youโre not careful, and if you do, itโll probably be to the detriment of your choices.
Jeff BezosI think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
Jeff BezosI think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
Jeff Bezos