When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Jeff BezosYou know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
Jeff BezosPeople forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.
Jeff BezosIf you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff BezosThe framework I found which made the decision incredibly easy was what I called โ which only a nerd would call โ a โregret minimization framework.โ So, I wanted to project myself forward to age 80 and say, โOkay, now Iโm looking back on my life. I want to have minimized the number of regrets I have.โ
Jeff Bezos