Will you be clever at the expense of others, or will you be kind?

If you only do things where you know the answer in advance, your company goes away.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.