Trust is not an important element; it is THE important element in any LONG TERM success with anyone or any company.

Change is not a four letter word...but often your reaction to it is!

Good things come to those who have patience and take consistent, persistent actions toward what they want.

The best way to apologize is to let the customer vent first. Don't interrupt, just take notes and make empathetic noises. You can even tell the customer that it makes you mad too. Second, ask the customer what their speed of need is. Tell them what they ant to hear. That you apologize, that you understand how they feel, that you are meeting with the appropriate people to get a resolve, and that it will be done in 24-hours.

People don't like to be sold, but they love to buy!

Before you can get what you want, you have to know what you want,and make a game plan to get it

Random acts of kindness and the desire to do the best job possible lead to trust.