For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but also had done two seasons of our very successful Marvel's Ultimate Spider-Man series, and that's the Man of Action guys. But, it wasn't just that.
Jeph LoebWhen we approached the Man of Action guys, we said, "We're not really interested in what's come before, except in the way that we want to make sure that it feels like it's Marvel's Avengers Assemble. From that point on, this is your cast. Go to it and tell great stories."
Jeph LoebFor those of you that have been following Ultimate Spider-Man, you know how we took that show and brought it to the next level of what Marvel Television is doing. And Hulk and the Agents of S.M.A.S.H. was the next level of what we wanted to get to.
Jeph LoebThere were radio shows where you actually got to hear people play off of each other and get that immediate magic that goes on. And rather than doing what a lot of shows do, where an individual comes in, reads their part, and you edit it together later on and try to build a performance, we're lucky because this is really very much a theatrical performance that is going on, every single week.
Jeph LoebNot only do we have the handsomest voice cast out there, along with the very lovely Black Widow, we also have an incredible voice cast, in terms of being able to handle the drama, the fun, the excitement and the promise that Marvel brings to every single one of our projects, which is epic adventure on the human spirit.
Jeph Loeb