For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but also had done two seasons of our very successful Marvel's Ultimate Spider-Man series, and that's the Man of Action guys. But, it wasn't just that.
Jeph LoebWe have a whole other division, where we actually literally take the comic book and animate it. Our feeling was that, if this was going to be our show and that it was going to be a brand new show, it has to be more adventures with these characters, in the same way that, through the years, there have been long runs on the comic book series. It's the same characters, with different voices, along the way.
Jeph LoebThe Marvel cinematic universe and the Marvel animation universe are things that are very true, in terms of the DNA of what it is. But if, at the end of the day, all we're doing is telling stories that have appeared in the comic books already, then we're not really challenging anybody.
Jeph LoebOne of the things that makes this show unique, in terms of an experience, is that when you do a show that has a large cast, scheduling is a very difficult thing.
Jeph LoebWhen we approached the Man of Action guys, we said, "We're not really interested in what's come before, except in the way that we want to make sure that it feels like it's Marvel's Avengers Assemble. From that point on, this is your cast. Go to it and tell great stories."
Jeph LoebWe knew that, in doing something that's based around the world of the movie and how popular that is, we really wanted to do the biggest show that we've ever done, in terms of the look of the show.
Jeph LoebNot only do we have the handsomest voice cast out there, along with the very lovely Black Widow, we also have an incredible voice cast, in terms of being able to handle the drama, the fun, the excitement and the promise that Marvel brings to every single one of our projects, which is epic adventure on the human spirit.
Jeph Loeb