Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
Jerry Della FeminaHalf the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
Jerry Della FeminaI'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.
Jerry Della FeminaThe Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’
Jerry Della Femina