I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.

I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to do the same. Kids always observe their parents and I always watched my daddy.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

I honestly believe that advertising is the most fun you can have with your clothes on.