Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
Jerry Della FeminaHalf the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
Jerry Della FeminaThat's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Jerry Della FeminaThere is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della FeminaMarketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.
Jerry Della Femina