With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

We see every day that our very laws have both sides of the fence.

Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.

You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.

You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other." You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets."