I grew up with great coaching, and it had nothing to do with sports. I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

There are a lot of people with money, but not with the passion to really go spend it.

You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other." You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets."

And I completely am one of the most sensitive in that area as far as the NFL is concerned.

Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that

Sports that are continuous and never stop don't give us the opportunity to segment our messages.