If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.
Jesse James GarrettBut the best teams I've encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.
Jesse James GarrettBut despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools.
Jesse James GarrettProblems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.
Jesse James GarrettA good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints werenโt really there to begin with.
Jesse James Garrett