Games are starting to creep into every aspect of our day.

Our affluence has allowed us to move to a place where we tend to make things pleasurable, as opposed to efficient.

Game mechanics are the core of what a game truly is. They are the interactions and relationships that remain when all of the aesthetics, technology, and story are stripped away.

LinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.

Who cares and who doesn't care about a project, is going to shape the project in a significant way.

We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?

One of the main things that's appealing about games is that you know a game can be won. It's an unusual game that's impossible to win.