The media often glamorizes successful founders and makes their paths seem easier than they actually were.

The one thing we learned over 5 years is that nothing works better than just improving your product.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

Pick a big enough project, something that's really hard, something that over the years you can work on.

Investors, most of them, have a herd mentality. They want to invest only if other people are investing

Finding a programmer to work with if you don't already know one will be a challenge. Merely judging if a programmer is exceptional vs. competent will be very hard if you are not one yourself. When you do find someone, work together informally for a while to test your compatibility.

Cofounders will endure so much together that their relationship is often compared to a marriage.