People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn't fit with what they already know.

Finding a technical cofounder would have been difficult for me. I was an English major and didn't know any computer programmers.

Cofounders will endure so much together that their relationship is often compared to a marriage.

The one thing we learned over 5 years is that nothing works better than just improving your product.

You've got to say you are a step ahead of where you actually are to move to the step that you want to be at.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

Innovations seem inevitable in retrospect, but at the time it's an uphill battle.