Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.
Jessica LivingstonYou've got to say you are a step ahead of where you actually are to move to the step that you want to be at.
Jessica LivingstonThe media often glamorizes successful founders and makes their paths seem easier than they actually were.
Jessica LivingstonInnovations seem inevitable in retrospect, but at the time it's an uphill battle.
Jessica Livingston