Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.
Joel SpolskyTalk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you.
Joel SpolskyIndeed one of the best ways to deflect attacks is to make it look like they're succeeding. It's the software equivalent of playing dead.
Joel Spolsky