Never put yourself in a position that will put yourself at risk if you make the wrong decision. We spent cash on everything. It's fashionable to make 'bet the company' decisions, but don't do it.

Design adds value faster than it adds cost.

A user interface is well-designed when the program behaves exactly how the user thought it would.

Life is a bit hard sometimes, and sometimes you have to step up and fight fights that you never signed up for.

It's harder to read code than to write it.

Watching nonprogrammers trying to run software companies is like watching someone who doesn’t know how to surf trying to surf. Even if he has great advisers standing on the shore telling him what to do, he still falls off the board again and again.

Not having a schedule is OK if it's your PhD and you plan to spend 14 years on the thing, or if you're a programmer working on the next Duke Nukem and we'll ship when we're good and ready. But for almost any kind of real business, you just have to know how long things are going to take, because developing a product costs money.