COMMUNICATION: If I had to pick a first rule of communication-the one practice above all others that opens the door to connecting with others-it would be to look for common ground. Too often people see communication as the process of transmitting massive amounts of information to other people. But that's the wrong picture. Communication is a journey. The more that people have in common, the better the chance that they can take that journey together.
John C. MaxwellPeople buy into the leader before they buy into the vision. Many people who approach the area of vision in leadership have it backwards. They believe that if the cause is good enough, people will automatically buy in and follow. But that's not how leadership works. People don't follow worthy causes; they follow worthy leaders with a cause they can believe in. They buy into the leader first.
John C. Maxwell