How you frame an issue shapes how it is viewed by others. Great advocates frame their ideas as problems that need solutions.

Stories match the way our species thinks. Equally important, stories are something we share - everyone everywhere tells stories and oddly enough, in the same way. It all probably started around some campfire a million years ago.

Ideas really do matter. But in any organization a good idea will only go so far unless its proponents are willing to fight the political games to get the idea adopted.

Whether I'm shooting 10-under or 10-over I have to realize people have come a long way to see me play. I can't be back-handing putts.

Idea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them.

I was never able to have three of four beers. One's too many, and ten just ain't enough. Basically it's the way I've been since high school.

He's tough (Tiger Woods). I wish I was that tough when I was his age.