Idea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them.

How you frame an issue shapes how it is viewed by others. Great advocates frame their ideas as problems that need solutions.

I know there's a lot of guys who would love to see me fail. Well, good. Let 'em. I'm glad.

The only way I'll ever make the Ryder Cup team is when I become captain; then I can name myself to the team.

I can tell you one thing. I've done this my way. I don't have anybody to blame for this win but me, and I love it.

Everybody goes through divorces. There's millions of people that have drinking problems. There's people that their weight goes up and down, just like mine. It's just life. And I think people relate to that. I really do.

Nobody can know what's in my heart. Nobody can know what I'm thinking. I know what I've got to do.