Conducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.

The traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.

Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.

When you come into a creativity-driven environment, things are very different and there is the danger that a traditional managerial mind-set could even do damage. That is because managing creative teams and people is very different from managing the factory worker/foreman relationship.

People must get respect for their new ideas.

The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

Obviously businesses do not operate like an artists' commune. Business involves deploying finite resources to achieve goals in a competitive environment to make money. That is something creative people understand.