Without credible communication, and a lot of it, the hearts and minds of others are never captured.

Producing major change in an organization is not just about signing up one charismatic leader. You need a group - a team - to be able to drive the change. One person, even a terrific charismatic leader, is never strong enough to make all this happen.

Many years ago, I think I got my first insight on how an incredibly diverse team can work together and do astonishing things, and not just misunderstand each other and fight.

Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't

Never underestimate the magnitude of the power of the forces that reinforce the status quo.

Without credible communication, and a lot of it, the hearts and minds of others are never captured.

Great communicators have an appreciation for positioning. They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall.