Valued achievements connect to people at a deeper levelโand a deeper level can change behavior that is generally very difficult to change.
John P. KotterProducing major change in an organization is not just about signing up one charismatic leader. You need a group - a team - to be able to drive the change. One person, even a terrific charismatic leader, is never strong enough to make all this happen.
John P. KotterEffective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
John P. KotterMotivation and inspiration energize people, not by pushing them in the right direction as control mechanisms do but by satisfying basic human needs for achievement, a sense of belonging, recognition, self-esteem, a feeling of control over one's life, and the ability to live up to one's ideals. Such feelings touch us deeply and elicit a powerful response.
John P. Kotter