Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't

Overcoming complacency is crucial at the start of any change process, and it often requires a little bit of surprise, something that grabs attention at more than an intellectual level. You need to surprise people with something that disturbs their view that everything is perfect.

Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't

A leader needs enough understanding to fashion an intelligent strategy.

Producing major change in an organization is not just about signing up one charismatic leader. You need a group - a team - to be able to drive the change. One person, even a terrific charismatic leader, is never strong enough to make all this happen.

A higher rate of urgency does not imply ever-present panic, anxiety, or fear. It means a state in which complacency is virtually absent.

Never underestimate the power of a good story.