Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't

Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.

Never underestimate the magnitude of the power of the forces that reinforce the status quo.

Anyone in a large organization who thinks major change is impossible should probably get out.

Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.

One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports.

Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.