This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.
John P. KotterNever underestimate the magnitude of the power of the forces that reinforce the status quo.
John P. KotterIn the final analysis, change sticks when it becomes the way we do things around here.
John P. Kotter