This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.
John P. KotterWithout credible communication, and a lot of it, the hearts and minds of others are never captured.
John P. KotterThe central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.
John P. Kotter