Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.

People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.

Tradition is a very powerful force.

Leadership is about coping with change

Without credible communication, and a lot of it, the hearts and minds of others are never captured.

People are more inclined to be drawn in if their leader has a compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision.

Leadership produces change. That is its primary function