Leadership is about setting a direction. It's about creating a vision, empowering and inspiring people to want to achieve the vision, and enabling them to do so with energy and speed through an effective strategy. In its most basic sense, leadership is about mobilizing a group of people to jump into a better future.

People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.

The heart of change is in the emotions.

Outsiders have the intuitive ability to continually view problems in fresh ways and to identify ineffective practices and traditions.

Without credible communication, and a lot of it, the hearts and minds of others are never captured.

Great leadership does not mean running away from reality. Sometimes the hard truths might just demoralize the company, but at other times sharing difficulties can inspire people to take action that will make the situation better.

Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.