There are too many games being developed by people that have no business creating games.

The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them; you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

I'm creating the kind of games that I like right now. I'm not being held back by technology.

The game-playing market today is pretty sizable.