I live way out in the country, in truck-country.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

It is very important to lead the field and innovate in game design.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

You want stealth? Be a rogue in 'World of Warcraft'.