Apple is so focused on its vision that it does things in a very careful, deliberate way.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

There are just moments when all the stars are aligned for breakthrough products.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.