Great marketing cannot sell a pedestrian product very well.

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Implementers aren't considered bozos anymore

Marketing is really theater. It's like staging a performance.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.