Great marketing cannot sell a pedestrian product very well.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.