Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.
John SculleyMarketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
John SculleyThe Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
John SculleyThose lessons that I got along the way are the ones that have shaped my life for the last 20 years.
John SculleyI remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.
John Sculley