Implementers aren't considered bozos anymore

People who take risks are the people you'll lose against.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.

Apple is so focused on its vision that it does things in a very careful, deliberate way.

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today