Implementers aren't considered bozos anymore

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

Marketing is really theater. It's like staging a performance.