Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Great marketing cannot sell a pedestrian product very well.

If you repeat something long enough people believe it's what happened.

I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

There are just moments when all the stars are aligned for breakthrough products.

People are going to be most creative and productive when they're doing something they're really interested in.