Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.

If you repeat something long enough people believe it's what happened.

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

No great marketing decisions have ever been made on qualitative data

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.