Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Implementers aren't considered bozos anymore

Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

I believe that crisis really tends to help develop the characer of an organisation.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.