Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

I believe that crisis really tends to help develop the characer of an organisation.

If you repeat something long enough people believe it's what happened.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.