If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

People are going to be most creative and productive when they're doing something they're really interested in.

Apple is so focused on its vision that it does things in a very careful, deliberate way.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.