Half the money I spend on advertising is wasted; the trouble is I don't know which half.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

People who cannot find time for recreation are obliged sooner or later to find time for illness.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

When a customer enters my store, forget me. He is king.

Courtesy is the one coin you can never have too much of or be stingy with.

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.