Half the money I spend on advertising is wasted; the trouble is I don't know which half.

If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

One may walk over the highest mountain one step at a time.

When a customer enters my store, forget me. He is king.