Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Nothing comes merely by thinking about it.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

You can never ride on the wave that came in and went out yesterday.

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and woman are apt to decide questions from the standpoint of expediency rather than the eternal principles laid down by God, Himself.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.