Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

When a customer enters my store, forget me. He is king.

Confidence! Confidence! Confidence! That is your capital.

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

Keep up the old standards, and day by day raise them higher.