Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
Jonathan IveI figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
Jonathan IveThe best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
Jonathan Ive