My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

I discovered at an early age that all I've ever wanted to do is design.

Simplicity is really hard.

Apple stood for something and had a reason for being that wasn't just about making money.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

Its difficult to do something radically new, unless you are at the heart of a company.