We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
Simplification is one of the most difficult things to do.
The absence of clutter is just a clutter-free product. That's not simple.
There are 9 rejected ideas for every idea that works.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.