Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

The word design is everything and nothing. The design and the product itself are inseparable.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.