Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

It feels like each time we are beginning at the beginning, in a really exciting way.

Its difficult to do something radically new, unless you are at the heart of a company.

Simplicity is somehow essentially describing the purpose and place of an object and product.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

It's very easy to make something that is new. So we are trying to make things that are better.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.