Simplicity is really hard.

If you are truly innovating, you don't have a prototype you can refer to.

The best ideas start as conversations.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

We don't do focus groups - that is the job of the designer.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.