If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.
Jonathan IveIโm always focussed on the actual work, and I think thatโs a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveThe most important thing is that you actually care, that you do something to the very best of your ability
Jonathan IveI think subconsciously people are remarkably discerning. I think that they can sense care.
Jonathan Ive