I discovered at an early age that all I've ever wanted to do is design.

What we don't include is as important as what we do include.

The computer industry is creatively bankrupt.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

The goal of Apple is not to make money but to make really nice products, really great products.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.