The memory of how we work will endure beyond the products of our work.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Apple stood for something and had a reason for being that wasn't just about making money.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

We don't do focus groups - that is the job of the designer.