The memory of how we work will endure beyond the products of our work.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

There are a thousand no's for every yes.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

If something is not good enough, stop doing it.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?