In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

Simplicity is somehow essentially describing the purpose and place of an object and product.

The nature of having ideas and creativity is incredibly inspiring.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

It's very easy to make something that is new. So we are trying to make things that are better.